Are your business emails bringing in revenue?
What if I told you… you can get the right offer with the right message to the right person at the right time — to make more money.
Would you harness that superpower?
With the right technology, a skosh of strategy, and proper implementation, you can do it — using email automation.
Email automations save time and make money
In the eCommerce business world, you don’t have time to manually follow every customer’s journey as they take (or don’t take) actions on your website as they interact with your brand. Set up a few email automations (also called flows or sequences) based on their behaviors and actions. This is the secret to making money while you sleep!
3 email automations to start with
If you’re unsure where to start with email automations, start small and build from there. It’s easy to get overwhelmed by the potential to set up lots of flows. But don’t get scared away. Small actions are better than nothing. Here are the top 3 email automations to start with:
- Welcome Sequence — 4-6 emails welcoming your audience to your brand and your email community. Introduce prospects (or first-time customers) to your brand. Share your story, & values, and start building a genuine relationship with your readers. Bonus points for adding in personality — is humor on-brand? Use it! What about storytelling? Take advantage of this invitation into the inbox. Write interesting, engaging content that makes them fall deeply in love with you, your products, and your brand.
- Abandoned Cart Sequence — there’s always a chance your customers will put something in their cart and get distracted or second guess making the final purchase. Whatever comes up that leads them to exit your site without hitting “buy,” it’s a low-hanging fruit opportunity to gently nudge them to complete the purchase. Not comfortable with the nudge? At a minimum, contact them and ask if they have quesitons. Address their objections to move them closer to the final customer stage of awareness. Automate these emails in a sequence (2 or 3 emails) that reminds them they left something behind and encourages them to complete the purchase.
- Post-Purchase Sequence — once you’ve converted a prospect to a paying customer, show them some love! Send a warm, witty (if it’s brand-appropriate) thank you email immediately following the purchase to solidify your brand as trustworthy. Future emails in this sequence might include directions for using your products, asking for feedback, reviews, or testimonials, and perhaps a “valued customer” discount in a cross-selling email. Nurturing people who have spent money helps them remember how warm and fuzzy they felt about your brand and products when it’s time to purchase again.
Automation opportunities don’t end there. Other sequences to set up are browse abandonment, VIP, and win-back flows. If you need help mapping out your email marketing strategy and building a map of automations that will make your business money while you sleep, hit me up; I’m happy to help.