It’s 2021, and there’s no denying we live in an uber-digital world. What does that mean for your business marketing strategy? You gotta find what works for your product/service and customers — then amplify the you-know-what out of it.
When it comes to digital marketing, you can take lots of paths to reach your ideal customers. Your winning strategy depends on your audience, but one thing is clear: email marketing is a proven way to build trust, nurture one-on-one connections, and boost sales and revenue.
One reason email marketing works so well is that you have complete control over your email list. (Vs. using social media… those algorithms are constantly changing, and you never know when the behind-the-scenes changes on any given platform will completely derail your plans. Oof.)
So, what’s the email landscape look like as we enter into a new year?
As I peer into my crystal ball, here’s what I believe email marketing will look like in 2021…
2021 is the year to up your email marketing game! We’re over some of the tough humps and challenges that 2020 bestowed upon us (thank goodness!), but the explosion of digital marketing will continue.
If you’re unsure where to start with your email marketing strategy, an Email Audit is a great launching pad to building success.
Want better email open rates, higher conversions, and more profit in your pocket? Yeah, you do. Learn how to improve your email game in this guide.
Good vibes only, promise.