Choose Your Adventure
Uncover hidden revenue
in your email list
Or you've been piecing together your email marketing for years (with too many hands in the cookie jar)...
What you *might* have now is...
- A disorganized mess of segments and tags that you're not using to your advantage
- Outdated/broken automations (and maybe a few lead magnets) that are now obsolete or don't resonate with your audience anymore
- A chaotic customer journey that even you can't follow
If you had a plan to detangle your back-end email mess, you'd build deeper connections and make more money.
Allow me to sort through the clutter, unravel the chaos, and come up with a plan. I'll laser focus on 27 data points so you can stop leaking and fill the holes in your email marketing bucket. You get a detailed report with clear recommendations and next steps.
EMAILS THAT
CONNECT & CONVERT
1.
2.
Adding writing emails to your already way-too-long to-do list feels daunting.
But you know you're missing out on deepening the relationship with people who signed up to hear from you... Which means fewer sales and less revenue for your business.
You realize that if you could *just* find the right person to become you in your emails, you wouldn’t have to worry about…
Missing these connections or losing out on money.
Introducing the *right person* (who loves email and never misses a deadline): moi.
I'll craft emails that are true to your voice — speaking directly into the souls of your audience, driving action.
Want to try out a partnership with no long-term commitment? No problem. Need help on an ongoing basis? I got you. Want me to design, implement, & optimize? Hell yes; let's do this.
Every project is custom. I'll help as much (or as little) as you want & need.
Operation Email Untangle
Deeper Connections, More Revenue
Talk [inbox] nerdy to me
3800 - 4200% =
That's the ROI of
email marketing
And you know what the best thing about email is...?
You control it.
You're not relying on the algorithms of social media platforms to build rapport with and sell to your audience.
Use a channel that you own — your email list — to build the know, like, & trust factor to connect and convert.
Boom! Helluva bang for your bucks.
But you've got to find a partner you can trust. Someone who has a proven process to ensure you get what you pay for. (Read on...)
1. Kick-off call
Kick-Off Call
Let's get to know each other! Building a great relationship is uber-important to me. We’ll chat goals, timeline, process, deliverables, and feedback.
2 Research & Discovery
3. Email Strategy & Mapping
4. EMAIL COPYWRITING & DELIVERY
5. Implementation & Optimization
1. Kick-Off Call
Research & Discovery
I’ll get into the heads of your customers and research what motivates them to buy. I’ll conduct interviews, send surveys, & review and analyze voice of customer data, looking for the right messages and language to connect with and convert them.
2. Research & Discovery
3. Email Strategy & Mapping
4. Email COpywriting & Delivery
5. IMPLEMENTATION & OPTIMIZATION
1. Kick-Off Call
Email Strategy & Mapping
It all starts with a goal — and to reach your goal, we need a plan. I'll create an email strategy & customer journey map outlining what emails to send, who to send them to, and when to send them.
2. Research & discovery
3. EMail Strategy & Mapping
4. Email Copywriting & Delivery
5. IMPLEMENTATION & OPTIMIZATION
1. kick-off call
Email Copywriting & Delivery
I’ll put the power of your brand voice straight into each email. Using useful info, humor, storytelling, and personality, I'll build trust and drive sales. Your emails will be delivered in Google Docs w/ 3 high-converting subject lines, preview text, and copy. If you want me to design & implement them, too — we can add that on!
2. research & discovery
3. Email Strategy & Mapping
4. Email Copywriting & Delivery
5. IMPLEMENTATION & OPTIMIZATION
1. kick-off call
Implementation & optimization
After the emails are written, if you need help building your emails, creating automations/flows and campaigns, and managing analytics — I offer an option to handle your implementation for you. Want ongoing optimization? We'll create an monthly partnership to ensure your emails continually produce results.
2. research & discovery
3. Email Strategy & Mapping
4. Email Copywriting & Delivery
5. Implementation & OPtimization
The Process: Emails that Connect & Convert
Why Work With Me?
How I'm different than other email marketers:
1
EMail Strategy &
customer journey Mapping
I'm a super-savvy email marketer who thinks like a strategist.
- What's working & what's not?
- What needs improvement/optimization?
- How can we use email to crush your business goals?
2
Personality-Driven
Conversion Copywriting
I'm a conversion copywriter who writes copy that sounds like it's coming directly from you.
Boring emails get deleted. Your business is too important to waste time and energy creating crap that goes straight to the trash bin.
Let me take over your copywriting — this is where I shine!
I'll immerse myself in your world and dive deep into your ideal clients: who buys from you, why they buy, what language connects with them, and what to say to convert them into lifetime buyers and fans of your service.
3
ESP Implementation
& Optimization
If you use Klaviyo, ConvertKit, or MailChimp, you can be hands-off & I'll take over your email marketing implementation. (I'll build campaigns, flows, segments, and manage monthly analytics reporting.)
Want continuous monthly email optimization? After your email sequence goes "live," we can partner for ongoing monthly support to ensure your emails perpetually drive revenue.
We'll find areas where we can improve your open rates, click rates, CTOR, and conversions — optimizing the nitty-gritty details to help you grow your business.
LET'S WORK TOGETHER!
Tell me about your project
The A's to your Q's
Yes! In certain ESPs, you can completely hand off email marketing to me.
I start with strategy and killer conversion-driven copy — emails people want to read, click, and buy from. If you want my help, I'll design them in your ESP using your assets. I'll implement the plan — I'll schedule, monitor, and continuously optimize for weeks or months to come.
If you want to Uncover Hidden Revenue in your email list, "Operation Email Untangle" is $2-5k , depending on your ESP (and how much... untangling we'll need to do).
Every project for Emails that Connect and Convert is custom. No two businesses are the same, and everybody has a different need for how much they want to hand off. We'll create a package that works for YOU. It will probably fall between $2-10k.
You will always work with me as your email marketing partner.
I’m not an agency, nor do I aspire to grow into one. I love everything about email, so that’s my focus — 100%. I don’t overload my schedule (having fun is important to me, too!), so I only take on a few projects each quarter. I'm committed to building relationships with my partners and providing a stellar experience for them.
If you’re looking for a great independent copywriter — Lindsay is the one.
We have LOVED working with Lindsay, she is absolutely awesome. After a quick onboarding/exploratory session, Lindsay was able to quickly pick up a writing style that fits our brand and was able to put together a detailed plan of attack. We have relied on her to write product descriptions, our company booklet, and email campaigns. If you’re looking for a great independent copywriter — she is the one.
– ALEx K., CEO of Great Basin Coffee Company
Lindsay's knowledge is invaluable!
Lindsay's knowledge of email strategy & writing interesting, engaging copy that resonates with our audience is invaluable. She's always finding new ways to share our impact and amplify our message, build our following, and grow our business.
– Meg Masten, Chief Relationship Officer at CoPeace
Immensely helpful to move my project forward!
Lindsay’s understanding and fresh perspective in translating my content into an email campaign were immensely helpful to move my project forward in a way that I felt confident communicating with my audience. Her excitement, energy, and expertise in leadership & copywriting made me feel comfortable knowing that she could take on the copywriting while I focus on other areas in my business.
– Rory Schaar, Marketing & Business Development Consultant
Shamelessly original emails that echo
your identity
Talk to me, Goose
I'll write emails that...
- Channel your authentic voice
- Feel like a 1:1 chat with you
- Capture your unique vibe
- Tell your story, your way
72% of people prefer getting messages through email (not ads or social media). Emails raise brand awareness, nurture leads, and increase sales, revenue, and website traffic. Strategic email marketing ensures that your audience experiences your brand voice at every touchpoint — from the first time they sign up for your list to every time you send an email.
Writing emails that speak directly into the hearts of you audience that help you earn more money through the inbox is my jam.
Uncover Hidden Revenue in Your Email List
How much money are you leaving on the table by not sending relationship-building, strategically segmented emails?
Find out using the tool in this guide.
Want email tips & edutainment in your inbox?
Good vibes only, promise.
