It’s time for a little spring cleaning, email marketing-style.

Coming out of winter hibernation is the ideal time to give your emails, email marketing strategy, and email copywriting an invigorating revamp.

If that feels overwhelming, remember: you don’t need to start from scratch — you can simply update your current emails, polish your email copy, and refresh your email marketing strategy. Use what you’ve already got working for your business.

Just make it… better.

To improve your emails this spring and build better connections with your customers and boost your revenue, start with these spring email marketing refreshes:

1️⃣ Revisit your email automations (start with the welcome sequence, post-purchase thank you flow, and abandoned cart series) & give them a spring polish.

Ensure your email content is still relevant, make updates and tweaks to the email copy, and sprinkle in some fresh, new language (more on that later!).

2️⃣ Send a winback/re-engagement email series to your cold subscribers. Pay attention to your subject lines and encourage your audience to open the emails! But don’t be spammy. Nobody likes clickbait.

In the emails, share valuable content & inspire them to re-engage with your brand.

Your winback (also called re-engagement) series will probably include ~3 emails.

In the first one, gently mention that you miss them or entice them to re-engage with information about a new product or service launch or fresh new bundle of products.

The middle email might go deeper into explaining the benefits of your products or service. This one should talk about the life transformation your buyers or clients will experience after using your products or service. Include reviews or testimonials from other happy customers or clients! People love social proof.

In the last email of this series, consider offering a discount as a “last chance” offer to reel them back in and remind them why your products or service are so incredible.

3️⃣ If subscribers don’t re-engage with your emails after going through your winback/re-engagement series, depending on your brand, you might want to remove these “cold” subscribers from your email list.

But I don’t recommend deleting subscribers if you have a newer brand and a fairly small list. If that’s the case for you, it’s ok to keep them around, leave them stagnant for a short time, and perhaps try to engage them again when you have a new product launch or an enticing new offer.

Just remember to always keep this in mind: you want to market to people who want to hear from & buy from you! Sometimes that means blessing & releasing subscribers that aren’t a great fit.

---

Amplify your email copy with a spring “power word” upgrade

Emotions play a powerful role in email copy and conversions.

When you tap into the heads and hearts of your readers, you make a bigger impact with your words, which *usually* results in a bigger chunk of change in your revenue account. Now that’s a spring cleaning we can all get behind!

Consider using these powerful emotions & words in your new & improved spring emails to move your readers to take action:

✓ Happiness: Heartwarming, Inspiring, Profound
✓ Beauty: Breathtaking, Stunning, Swoon-worthy
✓ Simplicity: Effortless, Minimalist, Savvy
✓ Indulgence: Obsessed, Ravenous, Crave
✓ Prestige: Luxurious, Expensive, Glamorous
✓ Humor: Hilarious, Ridiculous, Funniest
✓ Gravity: Massive, Intense, Gigantic
✓ Memorability: Unforgettable, Captivating, Undeniable
✓ Novelty: Extraordinary, Remarkable, Sensational
✓ Lust: Decadent, Forbidden, Seductive

---

Annnd if you’re looking for a quick and easy fix, give your bland email copy a little spring zing!…

Great ➟ Exquisite, Charming

Happy ➟ Ecstatic, Delightful

Hard ➟ Grueling, Rigorous

Amazing ➟ Brilliant, Majestic

Learn ➟ Discover, Uncover

Increase ➟ Amplify, Explode

Improve ➟ Skyrocket, Boost

---

Reading this at the start of another season? You don’t have to wait for the cherry blossoms to give your email marketing a refresh! Even the dead of winter is a good time to refresh your email automations & email copy.

A good rule of thumb is to revisit and polish your emails once or twice a year.