Make more money.

Build genuine, long-term relationships with your fans.

Turn leads into customers.

Increase your revenue from existing customers.

You know what tool will help you crush these goals?

Email Marketing.

Stats that’ll knock your socks off

If you’re driven by stats and numbers (and you should be — because that’s what conversion is all about), here’s the skinny on why you should focus on email as your top marketing strategy:

• ROI. Every business owner knows this three-letter performance measure is critical to building revenue. ‘Cause no one wants a business that “stays afloat.” You need to earn money. And the ROI of email will have you singing in the shower. *Drumroll, please*… Reports from 2021 show that the ROI of emails is 4,200%. Mic drop. That’s insane! And something you and your business can achieve with the right strategy.
  
• Ok. Now you’re listening, amiright? Look at this from a different angle — every dollar spent on email marketing generates at least $42 (according to Hubspot). Whoop!
  
• Email sells. Disruptive Advertising reports that shoppers spend 138% more when marketed to through email (compared to those who didn’t receive email offers). Yes, please.
  
• Automate, automate, m’friend. Email automation is about getting the right message to the right person at the right time… and presenting them with the right offer. Do this by setting up sequences (also called flows or automations) of emails to send to your customers based on their actions.
  
  Is someone looking at a product on your site, then clicking away? Enter them into a sequence.
  
  Did they leave something in the cart and then get distracted and forget to hit buy? Remind them what they’re missing out on by entering them into your abandoned cart flow.
  
  Use triggered emails based on actions to send personalized, relevant emails. The results you get from automating your emails are undeniable… Campaign Monitor reports that 320% more revenue is driven from automated emails than non-automated emails. If you’re not automating, you’re leaving money on the table.

Email campaigns — one-time, calendar-based emails

Automations are the foundation for your email marketing program. But they’re not the only format to send emails. You should also map out campaign emails — one-time sends to targeted segments of your audience.

Like automations, campaign emails build the know, like, and trust factor with your fans. Use campaign emails to nurture your list, delight your fans using storytelling & personality, and share deals and promotions to boost sales, reduce churn, and to grow & scale your business.

A dose of strategy

One of the best things about using emails for marketing is that you’ll get results immediately. With just a few sends — automations or campaigns — you’ll engage with your audience and boost sales. And if you do it right — by developing an ongoing email marketing strategy — you’ll undeniably grow your business in ways you never imagined possible. (Did I mention email will also cost you a fraction of the price of using ads or social media for a similar purpose?)

Put together a winning strategy that’s customized for your business based on your customers’ desires and behaviors. Building this solid foundation will grow your business, expand your fanbase, and boost your revenue. Email offers too big of an opportunity to ignore — get started sooner than later to drive the results you want to see in 2022!