Let’s be real for a hot second: Writing emails shouldn’t be what stresses you out in business.

But for some reason… it does. You find yourself staring at a blank screen, second-guessing every word, and turning what should be a 20-minute task into a two-hour ordeal. (For 200 words!) Meanwhile, your competitors are firing off emails that actually make money while you’re still tweaking and overthinking your subject line.

Sound familiar? Grab a coffee and let’s fix this.

Why Writing Emails Takes You Forever

Here’s what’s actually happening behind the scenes of most small businesses:

You sit down to write an email. You stare at the blank screen. You type a sentence. Delete it. Type another. Delete that too.

Forty-five minutes later, you’ve written exactly three sentences and you hate all of them.

So you close your laptop and think, “I’ll try again tomorrow.” Except tomorrow becomes next week. And next week becomes next month. And suddenly it’s been 53 days since you emailed your list, and now it feels too awkward to just pop back in like nothing happened.

Boom. The email cycle of shame continues — all because you don’t have a system to write better emails, faster.

Why Email Feels So Damn Hard

If you’re nodding along right now, you’re not alone. I talk to business owners every day who are:

• Drowning in to-dos and email always gets pushed to the bottom of the list
• Spending hours crafting a single email (that should take 20 minutes)
• Overthinking every word because they’re afraid of sounding “salesy” or annoying their subscribers
• Feeling guilty about inconsistency but not knowing how to break the cycle
• Wondering if it’s even worth it since they’re not seeing sales from their list

The worst part? You know email should be working for you. You’ve built this list, these people signed up to hear from you, and yet… crickets. Both from you AND from your subscribers when you do finally send something.

The Real Problem (It’s Not What You Think)

Here’s the truth: The problem isn’t that you suck at email marketing.

The problem is that you’re making it waaay harder than it needs to be.

You’re overthinking. You’re trying to sound like a “professional marketer” instead of yourself. You’re treating each email like it’s your college thesis instead of a conversation with a friend.

And most importantly: You don’t have a system.

Without a repeatable process for creating emails that actually convert, you’re stuck in this constant state of “figuring it out” every single time. No wonder it takes forever and feels painful!

How to Write Better Emails in Half the Time

What if email could actually be… fun? What if it could be the easiest part of your week instead of the thing you dread most? What if you could write emails that convert in 30 minutes instead of 3 hours?

Here’s your fast-track system:

1. Use a proven framework (stop starting from scratch)

The fastest writers aren’t starting by magically trying to come up with an idea — they’re using frameworks that work. Think of it like a recipe: once you know the basic formula, you can customize it endlessly without stressing about the structure.

Try these three proven formulas that work for almost any email:

PAS (Problem, Agitate, Solution)

• Start by identifying a problem your reader has
• Agitate by digging into the pain points and consequences
• Present your solution that makes their life better

Example: “Ever stare at a blank screen for 45 minutes when writing emails? (Problem) It’s frustrating, time-consuming, and keeps you from tasks that actually make money. (Agitate) Here’s a 3-step template that will help you write emails in 20 minutes flat… (Solution)”

DOS (Desire, Obstacle, Solution)

• Begin with what your reader wants
• Explain what’s standing in their way
• Show them how to overcome it

Example: “Want to double your email open rates this month? (Desire) Most businesses struggle because they’re using boring, forgettable subject lines. (Obstacle) I’ve compiled my 5 highest-converting subject line formulas that you can swipe and use today… (Solution)”

AIDA (Attention, Interest, Desire, Action)

• Grab attention with a bold statement or question
• Build interest with relevant details and facts
• Create desire by showing benefits
• Prompt a specific action

Example: “I wrote an email that made $17K in a single day. (Attention) It wasn’t because I have a huge list — my list is actually smaller than you’d think. (Interest) The secret was using a psychological trigger that makes people unable to resist opening and clicking. (Desire) Click below to get the exact template I used… (Action)”

2. Write like you talk (ditch the corporate or robot voice)

Your subscribers don’t want perfect. They want YOU. The minute you stop trying to sound like “a professional marketer” and start writing like you’re texting a friend, your writing speed will double. It’s easier AND it works.

3. Create a swipe file of winning emails

When you don’t know what to send… borrow ideas! Smart marketers keep a collection of emails they love — both ones they’ve written that performed well and ones they’ve received that made them click. When you’re stuck, pull from your swipe file for instant inspiration.

4. Embrace smarter tools (but keep your voice)

AI is getting AMAZING. The right tech can cut your writing time by 70% without sacrificing personality. Think of it as having a personal assistant who knows exactly how you’d phrase things — not as replacing your voice.

Speed + Quality = Email Magic

Imagine writing an email in 20 minutes instead of 2 hours.

Imagine hitting send with confidence instead of second-guessing every word.

Imagine your subscribers actually looking forward to your emails — and buying from them regularly.

This isn’t fantasy. I’ve seen it happen with hundreds of business owners who transformed from email procrastinators to email pros.

The difference? They created a system that worked for them. They stopped overthinking. They focused on speed without sacrificing quality. And they used the right tools to make writing not just faster, but better.

Ready to Write Better Emails — Faster?

If you’re nodding along thinking, “Yes! Get me out of email hell!” then good news: you’ve already taken the first step. Recognizing that you need a system is half the battle.

Start with this: Try implementing just one of the frameworks above. PAS is my personal favorite for beginners — identify a problem, agitate it, offer a solution. Simple… and incredibly effective.

Remember, writing better emails faster isn’t about finding some magical shortcut. It’s about having the right systems in place so you’re not reinventing the wheel every time you sit down to write.

Stay tuned for more email tips coming your way soon. (And yes, I promise they’ll help you write better emails, faster.) Because life’s too short to let email marketing be the business task that stresses you out.