If your email list isn’t making money, here’s how to fix it.

You’re watching other people’s “simple” email strategies make bank… while you’re collecting digital dust. Every day you don’t send an email is another day with a missed revenue opportunity. Let’s turn that around.

Check out these 5 reasons your emails might be falling flat — and how to fix them to help you make more money with email.

Your Emails Are Boring AF

The Problem: You’re writing like a textbook, or like you’re addressing the board of directors. Yours better grab them by the eyeballs or get buried.

The Fix: Start with a story that makes them go “wait…WHAT?”

• Use the same voice and language you’d use texting your best friend
• Ask questions that make them stop and think(or laugh, or get slightly offended)
• Kill every sentence that sounds like it camefrom a corporate handbook

Try This: Instead of “I hope this email finds you well,” try “I’m about to tell you something that might piss you off, but you need to hear it.”

You Struggle with Consistency

The Problem: You’ll send 3 emails in one week, then radio silence for a month. Your subscribers forget you (and your solutions) exist.

The Fix: Pick a schedule you can actually stick to (even if it’s just once a week)

• Batch write emails when inspiration strikes
• Set up automated reminders that guilt-trip you into hitting send

Remember: showing up imperfectly beats not showing up at all

Reality Check: Your subscribers would rather get a “meh” email every Tuesday than radio silence followed by a desperate “MISS ME?” comeback tour.

Your Copy Sounds Like a Robot Wrote It

The Problem: You’re using words like “utilize” instead of “use” and “facilitate” instead of “help.” Stop it. You sound like ChatGPT having an identity crisis.

The Fix: Write like you talk (please use contractions)

• Read your emails out loud before you hit send
• Use “you” more than “I”
• Embrace incomplete sentences. Because sometimes. They just. Work.

Permission Slip: You can say “shit” in an email. Your grandma might cringe, but your ideal customer will love you for keeping it real.

You’re Scared to Actually SELL

The Problem: You think asking for money makes you pushy. Meanwhile, your bills don’t pay themselves with good vibes and free value.

The Fix: Remember selling is providing a solution (cheesy but true)

• Share the transformation, not just the features
• Use urgency but only if it’s real (no faking it!!)
• Talk about what happens if they DON’T buy (the cost of inaction)

Mindset Shift: If you truly believe your product/service helps people, NOT telling them about it is doing them a disservice. They need what you’re selling — help them see it.

You’ve Ghosted Your List… Again

The Problem: Life got busy, you got overwhelmed, and now you’re staring at wondering if anyone even remembers you exist. (Spoiler: they care less than you think.)

The Fix: Don’t address the gap in messages, just jump right back in

• Start with valuable or educational content before you start selling again
• Set realistic expectations for yourself 

Reality Check: Your list doesn’t need perfection. They need consistency. Show up as yourself (maybe that’s inconsistently?) rather than not at all, because you’ve made the commitment to yourself. 

The Bottom Line

Your email list isn’t broken. Your approach is. Stop tiptoeing around your subscribers like they’r e delicate flowers. They subscribed bec ause they want to hear from YOU – the real you, not the sanitized, corporate-speak version.

Be bold. Be consistent. Be yourself. And for the love of goddess, ask for the sale.

Now stop overthinking and go write an email that doesn’t suck.