You’re on board with developing and implementing an email strategy — kudos!
The next step is strategy and development of your brand — in email form.
Suppose you aren’t eating, breathing, or sleeping in the depths of the email marketing (like, ahem, some of us…). you might have a few questions about how the emails your customers receive should look. Should they include images? If so, what images? Should they be colorful? Should they be plain text? How do I know what will resonate with my customers and increase my sales?
Here lies a common email marketing question: Should my emails be heavily graphic-designed, or should the words on the page do the work on their own?
Answer: Statistics show that overly-designed emails perform poorly in comparison to their text and copy-heavy counterparts.
Conversion copywriting principles hold strong to the belief that if you want to increase conversions, designed emails don’t perform as well as simple emails (with killer copy, of course).
So — don’t clutter your emails with graphics, images, and busy colors. Keep it simple. Let the words do the selling.
9 Super-Speedy Ways to Power Up Your Email Conversions
Want better email open rates, higher conversions, and more profit in your pocket? Yeah, you do. Learn how to improve your email game in this guide.